A Parent's Guide to Influencers: Connecting Parents, Teens & Jesus in a Disconnected World (Axis)

Teens trust online influencers to teach them what to buy, what to wear, and how to live—sometimes to their detriment. Dig deep into influencer culture, understand teens’ desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant.

Explore topics like:

Gaining wealth and fame as an influencer
Engaging with name-brand sponsors
Weighing the pros and cons of building a platform
Comparing Christian vs. non-Christian influencers
Learning what the Bible says about being a “follower”

Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.